Russian Backup Market Hits 10.6 Billion Rubles as Domestic Solutions Reach 70% Share
The Russian market for backup and data protection solutions continued its rapid expansion in 2025, reaching 10.6 billion rubles and growing 18.5% year-over-year. This growth rate exceeded the overall Russian infrastructure software market, which expanded by 16% to 158 billion rubles.
According to research by Strategy Partners, the share of domestic solutions in the backup segment rose sharply from 19% in 2021 to 70% in 2025. Analysts project that this share will reach 92% by 2030, with the segment itself more than doubling to 24 billion rubles at a compound annual growth rate of 17%.
Cyberprotect with its Cyber Backup product retains the leading position in the segment. The company estimates the total market size at around 12 billion rubles and claims a 56% share for itself. Another notable Russian solution highlighted by analysts is RuBackup from Astra Group.
Market competition is increasingly focused on integration rather than standalone features. Customers now prioritize solutions that work seamlessly with Russian virtualization platforms, databases, Kubernetes environments, storage systems, and monitoring tools.
The study also notes continued growth in the software-hardware complex segment, which Strategy Partners expects to increase from 116 billion rubles in 2025 to 249 billion rubles by 2030.
Related articles
Selectel Revenue Exceeds 10 Billion Rubles as Cloud Services Drive Growth Amid Rising Costs
Selectel reported revenue of 10.2 billion rubles for the first half of 2026, marking a 14 percent increase compared with the same period a year earlier. Cloud infrastructure services remained the primary growth engine, contributing 8.9 billion rubles or 87 percent of total revenue. The customer base expanded by 14,400 clients over twelve months to reach 44,500, with smaller customers fueling much of the increase through new VDS configurations. Professional services showed the fastest consumption growth at 1.4 times, while financial and IT sectors raised infrastructure spending by 1.3 times. Adjusted EBITDA rose only 3 percent to 5.4 billion rubles, lowering its margin from 59 percent to 53 percent, and net profit stayed nearly flat at 1.9 billion rubles with margin declining from 21 percent to 18 percent. Operating expenses jumped 23 percent to 4.7 billion rubles, driven mainly by payroll costs that accounted for 65 percent of the total. The company invested 6.4 billion rubles in development, including 4.4 billion rubles on server equipment, a 1.8-fold increase, while expanding GPU purchases for AI workloads despite higher component prices, resulting in negative free cash flow of 3.4 billion rubles and a net debt to EBITDA ratio of 2.1.
Google Issues Clear 2026 Guidance: No Separate SEO for AI Overviews or AI Mode
Google has published dedicated documentation clarifying that optimization for generative search features remains standard SEO. The company stresses that pages must be crawlable, indexable, relevant to user intent, and contain reliable information that the system can extract and synthesize. While classic ranking still applies, generative systems now evaluate pages across multiple stages including retrieval, fact extraction, cross-referencing, and citation decisions. Google explicitly rejects the need for llms.txt files, special AI-oriented Schema markup, or content rewritten specifically for language models. Instead, the focus is on non-commodity content that provides unique data, concrete metrics, and genuine user value. The guidance also warns against scaled content abuse and doorway-style pages created solely to capture long-tail AI-generated queries.
Wildberries and Ozon to Accept Digital Rubles from September 1, 2026
Major Russian marketplaces Wildberries and Ozon will begin accepting digital rubles for purchases starting September 1, 2026. Ozon plans to introduce the new payment option first in a testing phase alongside bank cards and other methods before gradually rolling it out to all customers. Wildberries confirmed it will comply with requirements from the Bank of Russia and existing regulations without providing further details. From the same date, major banks must enable clients to open digital wallets, transfer funds, and pay for goods through their regular banking apps connected to the Central Bank platform. Operations with digital rubles will remain free for citizens. The rollout is mandatory for large merchants with annual revenue exceeding 120 million rubles that are served by major banks, with smaller businesses facing obligations in subsequent years based on revenue thresholds.
Positive Technologies Wraps Up Third Positive Hack Camp with 81 Students from 20 Countries
Positive Technologies has completed the third edition of its international Positive Hack Camp cybersecurity training program. More than 80 students from 20 countries traveled to Moscow at their own expense to receive intensive instruction in ethical hacking and information security. The two-week program featured 30 practical sessions delivered by experts from Positive Technologies and invited instructors from Lebanon. Participants studied attack modeling, network traffic analysis, privilege escalation in web applications, operating system security, and reverse engineering of complex devices. The camp also included cultural activities and concluded with examinations where all students passed and received diplomas. The initiative aims to strengthen global cyber resilience and build an international community of white hackers, with previous participants already contributing to national cybersecurity efforts in Algeria.