Wildberries and Ozon to Accept Digital Rubles from September 1, 2026
Major Russian marketplaces Wildberries and Ozon will begin accepting digital rubles for purchases starting September 1, 2026. Ozon plans to introduce the new payment option first in a testing phase alongside bank cards and other methods before gradually rolling it out to all customers. Wildberries confirmed it will comply with requirements from the Bank of Russia and existing regulations without providing further details. From the same date, major banks must enable clients to open digital wallets, transfer funds, and pay for goods through their regular banking apps connected to the Central Bank platform. Operations with digital rubles will remain free for citizens. The rollout is mandatory for large merchants with annual revenue exceeding 120 million rubles that are served by major banks, with smaller businesses facing obligations in subsequent years based on revenue thresholds.
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