Mimolet presents itself as a standard dating application featuring a vertical feed of user profiles. However, a closer examination after registration reveals a broader set of functionalities that extend well beyond simple swiping, including detailed profiles, full-featured chats, public groups, integrated voice and video calls, AI tools, and a dedicated moderation system.
Registration, Profiles, and Vertical Feed
Registration in Mimolet requires more steps than many competing dating apps. In addition to name, city, photos, and dating goals, users must specify height and select between three and eight interests from a list of approximately ninety options covering games, music, films, fashion, and walks. Optional fields include favorite artists, attitudes toward smoking and alcohol, subculture affiliation, and willingness to meet in person, which helps set clear expectations from the start.
The vertical feed displays profiles in a scrolling format similar to short videos, with each card occupying most of the screen. Key information such as city, height, dating goals, and interests appears directly beneath the main photo, eliminating the need to open a separate profile view before deciding to engage.
Filters, Appearance-Based Search, and Communication Tools
Most filters, including those for city, height, interests, dating goals, and subculture, remain available without a subscription. A weight filter exists but stands out as potentially unnecessary and intrusive. An appearance-based search feature allows users to upload a reference photo and receive up to ten matching profiles with similarity percentages, though the app could better clarify what happens to the uploaded image after the search completes.
Chats function like a full messenger with replies, reactions, editing, deletion by either party, voice messages, video circles, stickers, archiving, and pinned conversations. Three AI tools assist with message suggestions, grammar correction, and voice-to-text transcription with punctuation. Built-in calls use WebRTC and temporary identifiers so users can speak without exchanging phone numbers.
Groups, Events, and Social Features
Public groups organized by cities, interests, and subcultures enable conversations to begin around shared topics rather than requiring an initial match. Users are automatically added to relevant groups during profile setup but can leave permanently. Events listing allows users to mark attendance and join associated chats, while a voice roulette connects random participants and a connections feature displays confirmed friends and partners with mutual consent required.
AI Characters, Moderation, and Data Handling
Several AI characters, clearly marked with an AI badge, provide app support, conversational practice, or tarot readings. Complaints and blocking remain free, with photos reviewed by AI models before publication. Images are processed on the server to determine true format, resized, and stripped of EXIF metadata containing device details, timestamps, and location data. The main application, API, and database reside in a Russian server environment, while media files are stored in a Russian S3-compatible cloud.
Privacy Questions and Monetization
Two notable privacy gaps remain: the privacy policy lacks specific retention periods for photos, backups, moderation materials, and AI conversation history, and blocked users have no dedicated appeals form with case numbers or status tracking. Three subscription tiers—Plus, Premium, and Ultra—increase reaction limits, boost visibility, and unlock additional AI capabilities while core features stay free. Monetization also includes blurred incoming likes that require payment to view and an optional ten-point photo rating system.
According to the development team, the service has around 200,000 registrations and roughly 15,000 daily active users, with retention rates of 44.96% on day three, 34.69% on day seven, and 19.11% on day thirty.
